Merrell
merrell
Strategy. design. illustration. graphic design for long standing outdoor and footwear company.
Strategy. design. illustration. graphic design for long standing outdoor and footwear company.
The objective of this project was to take Merrell into a new era in regards to aesthetic and graphic design while staying true to their organic roots. A balance of hand illustration and more modern graphics were employed.
The objective of this project was to take Merrell into a new era in regards to aesthetic and graphic design while staying true to their organic roots. A balance of hand illustration and more modern graphics were employed.
The objective of this project was to take Merrell into a new era in regards to aesthetic and graphic design while staying true to their organic roots. A balance of hand illustration and more modern graphics were employed.
Working with a seasonal color story that fit the Brand's earthy roots while touching on trends, we balanced imagery that was both modern feeling but organic and timeless.
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