Merrell

merrell

Strategy. design. illustration. graphic design for long standing outdoor and footwear company.

Strategy. design. illustration. graphic design for long standing outdoor and footwear company.

roads-navy-72
blank-space

The objective of this project was to take Merrell into a new era in regards to aesthetic and graphic design while staying true to their organic roots.  A balance of hand illustration and more modern graphics were employed.

 

The objective of this project was to take Merrell into a new era in regards to aesthetic and graphic design while staying true to their organic roots.  A balance of hand illustration and more modern graphics were employed.

 

The objective of this project was to take Merrell into a new era in regards to aesthetic and graphic design while staying true to their organic roots.  A balance of hand illustration and more modern graphics were employed.

 

merrell-sketches

Working with a seasonal color story that fit the Brand's earthy roots while touching on trends, we balanced imagery that was both modern feeling but organic and timeless.

merrell-color story
colorwaves-block-w-72
colorwaves-circle-m-72
dock-bering-72
explore-white-72
feathers-circle-w-72
fibonacci-M-72
forest-72
hexflow-b-72
M-constellation-72
M-geometry-gradient-W-72
M-geometry-trailrun-M-72
M-rocks-black-72
M-rose-72
make-time-72
MERRELL-blocks-black-72
MERRELL-slate-white-72
Merrell-trees-bering-72
music
sunflower-rodin-72
treadlightly-M-72
treebark-white-circle-72
true-boulder-72
well-72
wifi-72
wild-MGH-72

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